Self-expression guide in online space

Helping you shine online, your true way.

Camera shyness, awkward Reels, that frozen feeling when the lens turns on you — LAVANDA turns it into ease, presence and a voice that's unmistakably yours.

Start your glow-up → Explore offerings
The philosophy

Online presence isn't performance.
It's permission.

So much of looking good online is really about feeling free in front of a camera. LAVANDA is a self-expression guide — part coach, part creative director, part calm in the chaos of the feed.

We work on the person first and the content second. The result is footage that feels like you on your best day: relaxed, magnetic, alive.

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Signature offerings
1:1
Personal guidance
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Ways to express you
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Dana Igembayeva and Ella Vlasenko, founders of LAVANDA, holding a film clapperboard Helping you shine since 2020
Meet your guides

Two minds, one mission

LAVANDA is a collaboration — psychology meets production. Together we help experts and brands turn the camera from a fear into a stage.

Dana Igembayeva

Gestalt therapist · mindset & growth

Guiding clients toward holistic fulfillment since 2020. Dana works on the mindset beneath the content — turning fears into strength and dreams into real, sustainable progress.

Ella Vlasenko

Media trainer · content & production

6+ years in media — documentaries, talk shows, live shows and Reels. Official TikTok maker for events like Folkloriada, Deaflympics and Worldskills. Ella turns your story into footage that moves.

What we do

Four ways to come alive on camera

From private coaching to a done-for-you content studio, to a playground for the next generation of young creators.

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Camera Performance Coaching

Lose the stiffness, find your spark. We rewire how you move, speak and breathe on camera until presence becomes second nature — no script-reading, no robot energy.

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Reels Created For You

Done-for-you Reels built from scratch — concept, shot list, edit, sound and rhythm. You show up; we turn it into scroll-stopping stories that actually sound like you.

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Kids' Bloggers Camp

A safe, joyful space where young creators learn to express themselves on camera — storytelling, confidence and healthy online habits, all through play.

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Digital Detox Events

Step away from the feed to reconnect with yourself. Guided gatherings to unplug, reset your relationship with the screen, and come back lighter.

How it works

From camera-shy to unmistakably you

A simple, human path — no overwhelm, no fake-it-till-you-make-it.

1

Discover

We start with you — your story, your blocks, your goals. We find the version of you that the camera should be capturing.

2

Express

Through coaching or done-for-you production, we shape real presence and content that feels effortless and true.

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Shine

You step into the online space with confidence — and the freedom to keep expressing yourself long after we're done.

Ready when you are

Let's make the camera
feel like home.

Slide into the DMs and tell me what you're dreaming of. Coaching, content, camp or a calmer relationship with the screen — we'll find your way to shine. 💜

Message @lavandamov →